Geico Radvertising – Retro Animations For a Dose of…

Geico "Radvertising"

Retro Animations with a Touch of Nostalgia

Oh Yeah I Remember That!

Whatever you want to say about the Government Employee Insurance Company (GEICO), they sure do appreciate fun and creative ads. So when the Martin Agency asked me to help make some old-school “radvertisments” the answer was hell yes. Based on the computer screen savers, games, toys and technology of yesteryear, these ads remind viewers of how much we actually still adore our old crap.

I really wanted to go nail-on-the-head with some of this stuff, but due to copyright worries we had to change it just enough that nothing was a direct rip off. For example the use of the tamagotchi egg was not approved, which is a shame. I feel like I want to hold it in my hand and keep the little gecko safe.

These may not be the most visually impressive ads ever made, but they sure were a lot of fun to make!
geico gecko tamagotchi
All the sound design for this work was done by my good friend, Coleman Sweeney, who also produced the spots.
transmission control module in 3D cinema 4D

Afton Chemical Engine Animations

Afton Chemical Engine Animation

Showing how oil is used inside an engine.

I helped explain how the oil system works inside an internal combustion engine. Though I started with a pre-made engine block, many of the pieces (including the spark plug configuration) had to be remodeled to match the diagram provided by the client.

tru cool animation compositing thumbnail

Tru Cool Pillow

Tru Cool Pillow

3D animated pillow with sampled HDR lighting

This spot for carpenter company features a 3D animated pillow in a live-action environment. I used light-capturing 360° bracketed photos to create a 32-bit light sphere of each real-world set. Shadows and color were applied to the render automatically! And then came the compositing…

HDR is the key, literally

Instead of trying to eyeball my way through the lighting of my 3D pillow, I decided to take advantage of the on-set lighting with some high-dynamic-range 360 degree captures of the sets.

See the example HDR file

HDR 360 Panoramas

Behind the Scenes

After creating 3 super successful 30-second video advertisements for Carpenter’s Tru Cool pillow, Metro Productions put together a short behind the scenes video to take a look at some of the different aspects of our production process. With a tight schedule of only 2 weeks to produce 3 videos, we used some clever methods to cut down on work and keep the end product looking spiffy.

Free Cinema 4D Scene

Free Cinema 4D Scene

Care to see how my project is set up? Feel free to download the Cinema 4D file and have a look around.

Download Free Scene File