Geico "Radvertising"
Retro Animations with a Touch of Nostalgia
Oh Yeah I Remember That!
Whatever you want to say about the Government Employee Insurance Company (GEICO), they sure do appreciate fun and creative ads. So when the Martin Agency asked me to help make some old-school “radvertisments” the answer was hell yes. Based on the computer screen savers, games, toys and technology of yesteryear, these ads remind viewers of how much we actually still adore our old crap.
I really wanted to go nail-on-the-head with some of this stuff, but
due to copyright worries we had to change it just enough that nothing
was a direct rip off. For example the use of the tamagotchi egg was not
approved, which is a shame. I feel like I want to hold it in my hand and
keep the little gecko safe.
These may not be the most visually impressive ads ever made, but they sure were a lot of fun to make!
All the sound design for this work was done by my good friend, Coleman Sweeney, who also produced the spots.